Battle of the Booths: Paramount Brings its Iconic Arch to Cannes as Eye-Catching Mipcom Stands Reflect Market Realities

Step outside Le Palais des Festivals in Cannes this week, where Mipcom is in full swing, and you might do a double take. Because nestled between the conference center and the French Riviera is an exact (well, 90% scale) replica of Paramount Studios’ iconic Bronson Gate.